Renter Demand

What renters ask for. What they push back on.

Flair reads every call and shows the demand underneath it, by community, week over week.

Reports/Renter demand

AustinLast 30 days3,211 answered calls read

Topic	Type	Calls	Share of calls	Change
Price	Asked about	1,302	41%	+4%
Unit availability	Asked about	1,104	34%	+2%
Pets	Asked about	611	19%	-1%
Parking	Asked about	548	17%	+12%
Parking	Objection	257	8%	+31%
Price	Objection	451	14%	+3%
Pet fees	Objection	305	9%	0%
Application fees	Objection	190	6%	-5%

Demand from real calls, not a survey.

Every answered call adds to the picture, automatically from day one.

Read from the call. Not a form.

Every community. Side by side.

Your topics, too. Counted on every call.

See the demand. Before you set the next budget.

What renters want and push back on, so your spend and your answers line up with it.

What do renters ask for most?
Unit types, pricing, and amenities, ranked from every answered call. Not a hunch.
What are they pushing back on?
The top objections, and how often your team answers them instead of moving on.
What changed this week?
See a new objection the week it starts, like parking doubling at one community, and get ahead of it.

Reports/Objections/The Merrick

Last 7 days

Top objection

Parking

42 calls

Answered, all objections

58%

Objection	Calls	Answered by the team
Parking	42	43%
Price	31	61%
Pet fees	24	71%
Application fees	11	82%

DRDana Reyesanswered parking on 9 of 10 calls. Share her answer with the team.

Reports/What changed/The Merrick

Parking up 2x

Parking objections, by week

This week vs the 4 before	Now	Before	Change
Parking objections	42	20	+110%
Asked about specials	52	38	+37%
Asked about pets	47	49	-4%
Asked about studios	22	31	-29%

What do renters ask for most?
Unit types, pricing, and amenities, ranked from every answered call. Not a hunch.
Reports/Renter demand/The Merrick
Last 7 days
Asked about, on 237 answered calls
Unit type
2 bed81
1 bed64
Studio22
Pricing
Price96
Specials52
Amenities
Parking58
Pets47
In-unit laundry33
What are they pushing back on?
The top objections, and how often your team answers them instead of moving on.
What changed this week?
See a new objection the week it starts, like parking doubling at one community, and get ahead of it.

“They take the time to listen and really try to understand the needs of each specific property/sub-market. Flair is not just here to make a quick buck.”

Daniel L.IMC Equity Group

More of the platform.

01Call ScoringEvery call, scored
02Agent PerformanceHuman and AI, one scorecard
03You are hereRenter DemandWhat renters ask for
04AlertsBreaks, flagged same day
05Phone HealthEvery line, monitored
06Fair Housing FlagsPossible issues, for review
07Portfolio ReportingIn-app, Slack and email
08IntegrationsCRM, AI agents, phone systems

Hear what the market is asking for.

From every call, at every community.

Start for free Book a demo