The Only Platform That Gives You Visibility to Hold Your Team & Tech Accountable
Stop guessing why leads aren't converting. Start seeing exactly how your technology AND your team are performing in real time.
In multifamily, when leads don't convert, leasing blames marketing, marketing blames leasing, and everyone blames the technology.
Without visibility into both tech and talent performance, you're stuck in an endless cycle of finger-pointing with no clear path to improvement.
Flair breaks this cycle by providing unprecedented visibility into your entire leasing process—revealing exactly where technology fails, where human performance falls short, and where the handoffs between systems and people break down.
The features that drive
accountability and visibility
Know What's Being Said Without Listening to a Single Call
Stop guessing if you have a leasing problem. Flair scores every call and delivers training notes that take seconds to read—not hours to create.
Secret Shop Without the Scheduling Nightmare
What do prospects really experience? Flair shops your properties via phone and email in minutes —no more coordinating with vendors or waiting months for a basic report.
Turn 'We Didn't Get That Lead' into 'We Missed 37 Calls
Replace vague excuses with crystal-clear evidence. Flair's reports turn subjective conversations into objective data points that no one can argue with.
We Don't Replace Your Team.
We Make Them Better (Without the Struggle)
No more detective work trying to figure out where leasing breaks down
No more forced conversations based on hunches rather than facts.
No more wasted marketing dollars while leasing and marketing point fingers.
No more generic and vague training programs that lack actionability.
Trusted by Leading Multifamily Organizations
“Thanks to Flair, I’m confident that our hard earned & expensive leads are followed up with by a human, ASAP.”
"With the visibility that we now have as a result of Flair, we are able to hold teams accountable."
“Flair has been an invaluable partner in helping us achieve various objectives, including lease-ups, increasing traffic, and maintaining occupancy levels.”
FAQs
Accountability & visibility platform for multifamily operators and asset managers.
When you receive an online lead during business hours, Flair automatically calls your leasing team and provides a summary including the prospect's name and request details. Your leasing agent then has the option to press 1, which immediately triggers a call to the lead on the spot, ensuring instant follow-up while the prospect is still engaged.
Flair integrates seamlessly with your existing marketing setup by adding a Flair email address to your marketing sources as an additional lead destination. We don't replace any of your current systems—we simply serve as another source where you can send leads, working alongside your existing processes.
Flair automates calls for any lead that meets three criteria: it comes in via email, arrives during business hours, and includes a phone number. This ensures we're only automating calls for leads that can be immediately acted upon.
Flair creates a virtual secret shopper complete with a realistic name and functional email address and phone number. You can submit this virtual lead to any community you want to test, and Flair will generate a comprehensive report showing exactly when and how many calls, texts, emails, and voicemails were attempted. The system automatically calculates response times for each communication channel (for example, "72 hours to first call follow-up"), giving you clear visibility into your team's follow-up performance.
No integration is required. Flair's automation is designed to work after leads have already entered your CRM and PMS systems, functioning as an additional layer that automates the critical first call follow-up. When a successful call follow-up has been completed, your team will still need to log the interaction in your CRM as usual.
We charge per property based on unit count, ranging from $49-$199 per property. This ensures predictable costs regardless of lead volume fluctuations.
Implementation is simple and fast. It's as straightforward as adding our email to your lead sources and booking a training call with your team. We typically get most properties live within 5 business days.
Our initial contract is 60 days, after which it converts to month-to-month for maximum flexibility.
No worries—leasing teams often juggle multiple priorities and can't answer 100% of calls. If they miss the call, they can simply follow up with the lead as they normally would and handle it through their CRM when they get to it. Alternatively, you can enable a retry feature that attempts the call again at a custom interval (such as 30 minutes later).
Absolutely! We mimic your property's business hours, so automation only triggers when your team is available to take action.
No call will be triggered for leads that arrive outside business hours. These leads will follow your company's standard procedure for after-hours inquiries.
Our phone system maintains 99%+ uptime, ensuring reliable service when you need it most.
We provide comprehensive reporting that shows the number of calls made, which prospects entered the automation, what was discussed, and call outcomes (such as tours scheduled). You can view the percentage of calls answered and track positive outcomes from your automated follow-ups.
You can see conversion rates from automated calls within our reporting. To track how well your team is following up through other channels, we recommend using our secret shopping functionality for a complete picture.
We track ROI through leasing team answer rates and the number of positive outcomes generated from Flair-initiated calls, giving you clear metrics on the platform's impact.
Absolutely! Every new property starts with a comprehensive training session that covers how to use the system effectively and shares best practices for maximizing results.
We're always available to retrain team members and ensure everyone is comfortable using the system effectively.
No, each lead call goes to one leasing agent to avoid confusion and ensure clear accountability.
Yes, all of our automations fully comply with fair housing regulations. Our automation criteria are based solely on business hours and lead type (such as online leads), never on any protected classes or demographic information.
Stop guessing. Start holding the right parties accountable.
Get the visibility you need to identify exactly where your leasing process breaks down – and the data to drive real improvement.
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