We Got Tired of Arguing About Why Leasing Was Broken
Our Mission
The Problem We Saw
Asset managers: "Leasing has no urgency."
Property managers: "CRM shows we're following up."
Marketing: "Our leads are qualified."
Leasing: "The leads are terrible."
Everyone's guessing. Nobody has proof.
We worked in multifamily and watched this play out every week. Budget conversations. QBRs. Pipeline reviews. Same argument. No answers. So we built Flair.
What We Believe
Receipts > Opinions
Your CRM says "94% engagement." Cool. Show us the calls where they actually answered the question.
Test Everything, Not 5 Things.
Manual secret shopping = 5 calls per quarter. You're getting 500+ leads per month. The math doesn't work.
Hold Everyone Accountable
Not just your team. Your AI. Your integrations. Your tech stack. If it touches prospects, it should be graded.
Fix it in Days, not Quarters
Waiting 45 days for a secret shop report while the problem keeps happening? Unacceptable.
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You Should Decide What Matters
Generic benchmarks are worthless. You know what good leasing looks like at your properties. You should grade against that.
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